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Cookie Policy

This policy explains how we use cookies and similar technologies when you visit our website, and how you can manage your preferences.

Last updated: 9 April 2026

1. Who we are

This policy applies to the website operated by Reveal Hair & Beauty at revealhairandbeauty.co.uk ("we", "us"). For how we use personal data more broadly, see our Privacy Policy.

2. What are cookies?

Cookies are small text files that are stored on your device when you visit a website. They are widely used to make sites work more efficiently, remember preferences, and understand how visitors use a site. "Similar technologies" includes local storage, session storage and pixels that work in a comparable way.

3. How we use cookies

We use cookies and similar technologies for the following purposes:

  • Strictly necessary — to enable core functionality, security, and to remember your cookie consent choices. These are needed to run the site and record your preferences.
  • Functional — where we use them, to remember preferences such as accessibility settings or form progress, if we offer those features.
  • Analytics and performance Google Analytics (GA4) is loaded through Google Tag Manager only if you allow the Analytics category in our cookie banner. It helps us understand how the site is used (for example pages viewed and approximate location).
  • Marketing Meta (Facebook) Pixel and related tags are loaded through Google Tag Manager only if you allow the Marketing category, for measurement and advertising effectiveness.

We use Google Consent Mode so that optional tags do not read or write analytics/marketing storage until you consent. You can change your choices at any time via Cookie settings in the site footer.

4. Cookies and similar technologies (summary)

Names and lifetimes may vary slightly depending on your browser and updates in Google Tag Manager. For the latest vendor policies, see Google's Privacy Policy and Meta's Privacy Policy.

Name / technologyPurposeCategoryDuration
reveal-cookie-consent-v1Stores your cookie choices (analytics and marketing preferences).Strictly necessary (for consent storage)1 year (browser local storage)
_ga, _ga_*Google Analytics — distinguishes users and sessions (loaded via Google Tag Manager when you allow Analytics).AnalyticsUp to 2 years (per Google’s defaults; configurable in GTM/GA4)
_gidGoogle Analytics — distinguishes users for 24-hour reporting window.Analytics24 hours
_gat / _dc_gtm_*Google Analytics / Tag Manager — throttles request rate.AnalyticsSession / minutes
_fbp, fr, …Meta (Facebook) Pixel and related cookies — ad delivery and measurement (loaded via GTM when you allow Marketing).MarketingVaries (typically up to 90 days; see Meta’s policy)
Google Tag Manager containerLoads and coordinates tags (including GA4 and Meta Pixel) according to your consent.Strictly necessary / functional (container); Analytics & Marketing tags fire only with consentSession / persistent (per tag)

5. Third parties

Some cookies may be set by third parties that provide services to us — for example, our hosting or content delivery network, or tools we use to process forms or email. Those providers process data in line with their own privacy notices; we choose providers that meet appropriate standards for UK data protection.

6. How long cookies last

Session cookies are deleted when you close your browser. Persistent cookies remain for a set period (shown in your browser or any cookie tool we provide) or until you delete them.

7. Managing cookies

Use Cookie settings in our site footer to allow or withdraw consent for Analytics and Marketing without changing strictly necessary storage. You can also control and delete cookies through your browser settings. Most browsers let you refuse or delete cookies; blocking all cookies may affect how our website works. For more information, see AboutCookies.org or your browser's help pages.

8. Changes

We may update this Cookie Policy when our use of cookies changes. The "Last updated" date at the top will be revised when we do.

9. Contact

If you have questions about cookies or this policy, contact us at hello@revealhairandbeauty.co.uk or 01493 650 706. For broader data protection questions, see our Privacy Policy.

This policy is provided for transparency. It is not legal advice. For regulatory guidance on cookies and similar technologies in the UK, see the ICO's cookies guidance.